This is Cim Frode, a guitarist from Sweden who lives and works in Germany. Cim plays both classical and jazz and has recorded multiple solo albums, with music ranging from fingerstyle, classical, Celtic music and jazz.
The still above comes from a video from Siccas Guitars, a guitar shop in Karlsruhe, located in the south of Germany and founded by the brothers Manuel and Mirco.
Siccas Guitars is very active on social media. It has several YouTube channels, including ToneBank, with video’s in which Cim Frode playing guitars available at Siccas.
In almost every video Cim Frode plays the same, two pieces : his own Purple Ash and the third Prelude by Heitor Villa Lobos. Like this prospective buyers can easily compare the instruments, for instance my 2A, 3A and Concert Model.